Guitar Center
COMPANY REBRAND
“The goal of the rebrand was to give Guitar Center a comfortable atmosphere and to position it as a creative space for all musicians.”
To give the brand some depth, abstract patterns were created using drum sticks, guitar picks, and drum machines.
Guitar Center is a safe place for all musicians. Guitar Center wants to create a sense of familiarity and comfortability for all their customers. they want to create an inspiring in-store experience with the hope that all our customers will leave feeling apart of a community.
